Hey Manchester,
Digital Marketing just levelled up.
Digital Strategy Agency, Manchester.
Disruption starts here. Powerful alone. Unstoppable together.
Before joining us, many of our clients did not have targets in place. If you do, you’re hitting the ground running. If you don’t, we need to turn this around fast. You’re leaving money on the table.
If you don’t have targets in place, how do you know how much traffic you need? What your conversion rate needs to be? What your average order value needs to be, in order to hit these goals? Beyond this, how do you know what your digital channel mix needs to looks like? How well do you understand your audience? Are you using your budget wisely, reaching your audience with precision targeting? Or are you wasting capital on audiences who don’t give a monkeys about your brand?
If you do have targets in place, but you struggled to answer the questions above, you may be ahead of some business, but you’re miles behind where you need to be.
Not only do our clients know their targets, they know when they haven’t reached their target, and more importantly, why. We then have micro digital strategies in place to achieve those goals by fixing the cause.
We Are Retail Evangelists
There is no secret formula to what we do here at Bloom, but it does help that we are a team of retail evangelists. Many of us have worked in the (wonderful!) world of retail before we joined forces. Consumer culture is dramatically shifting. Shopping and Living is evolving beyond anything that we could have expected. It has never been more interesting but it’s also never been more uncertain.
Competition is fierce. And we’re seeing ad spend rise. To ensure profitable growth, you must focus on becoming leaner. This does not mean pulling back on ad spend.
Reducing marketing spend is a false economy (but of course I’d say this?) you’ll lose market share and leave money on the table for your competitors. Instead, focus on reducing your product returns rate and working your existing customer database HARD. If your competitors are working to reduce their returns whilst increasing their repeat purchase rate, and you are not, you are going to lose money. Welcoming back your existing customers using a carefully considered marketing channel mix is guaranteed to maximise your bottom line, but you have to approach it sensitively and skilfully.
We’re the Digital Marketing Agency That You Have Been Searching For.
Most of our clients work with us in one of three ways: as Digital Marketing Consultants, as a content producer or as a Full-Service Digital Marketing Agency. We don’t mind how you choose to work with us, sharing the same values and a clear set of goals that we can achieve together, is what matters to us the most.
Consulting.
We develop a strategy & execution plan tailored to your business. They advise on creativity, walk you through analytics, establish best practices and hero continuous experimentation.
Agency.
We challenge the beliefs, practices and metrics that many other Digital Marketing Agencies take for granted.
Studio.
Content. Content. Content. And more ... Content. If you think you have enough content, think again. We connect brands to your most valuable customers through meaningful creative comms.
These Smart Companies Trust Us to Manage Their
Digital Marketing.
EGO Shoes is the UK’s Fastest Growing Fast-Fashion Footwear Retailer. With an annual Turnover of more than £12m and a plethora of celebrity fans (including Kylie Jenner, Khloe Kardashian, Stassie & Sofia Richie to name a few), EGO is on track to being the Number 1 Fast-Fashion Footwear brand in the World. The Bloom work on a consultancy basis along-side EGO’s owners, and their highly skilled Marketing Team. EGO are on track to deliver a 67% increase in turnover.
Founded back in 2005, Laundry B has grown to five bustling stores and a booming online business. Responsible for dressing Cheshire, Manchester and Chester’s most fashion-savvy women, Laundry B has an increasingly loyal following of faithful customers. Together with their unique product offering, a sensible approach to their product pricing and a strategic channel marketing plan Laundry B is boasting impressive sales, 143% up YoY.
Based in the heart of Culcheth Village, The Beauty Lab is owned by Hayley McNeill. With over 12 years experience in Nails, Skin and Lashes, Hayley launched The Beauty Lab due to increased demand for her luxury skincare and beauty treatments. Transforming troubled skin is Hayley’s superpower, spreading the word about it through highly targeted Paid Social Media campaigns is ours.
We’re Manchester’s Most Transparent, Full Service Digital Marketing Agency. Here’s What We Do:
Facebook Ads
Discover how we can drive relevance scores up and push ad costs down with our Diamond Facebook Ads Strategy. We use the same tools that every other Digital Marketing Agency has access to, but we use them better and more intelligently. There is no secret to what we do, just years of valuable experience.
Instagram Ads
Starting with a budget of as little as £30 per day, we can build out an Instagram Ads process that moves customers through your entire funnel.
Using an award winning method, proven to reduce acquisition costs by up to 80%, our Instagram Ads Specialists align your brand message and your objectives throughout the entire new customer digital journey
Conversion Rate Optimisation & Digital Psychology
“Half the money I spend on advertising is wasted;
the trouble is I don’t know which half.” –Tom Wanamaker
We’ve lost count of the Retailers and Digital Marketing Agencies that are blindly copying and implementing “best practice” Conversion Rate Optimisation techniques. We can help you run more successful experiments and, together with our team of Neuromarketing experts, we can turn your traffic into customers.
Paid Social Media
We specialise in Facebook Ads, Instagram Ads and Snapchat Ads.
Paid Search & Google Shopping
Our PPC Campaign Management Team cover everything from Account Set Up, PPC Bidding Strategies and Campaign Optimisation; expertly delivering Google PPC and Bing PPC campaigns.
Technical SEO
Together with our Content Consultants, our in-house SEO Consultants ensure that your website reaches its maximum potential in the Search Engine Results Pages (SERPs)
Display & YouTube
If you aren’t currently utilising Display and YouTube in your Digital Marketing Strategy, you are leaving money on the table. Just like Facebook Ads, the data that Google Ads holds about your audience is infinite. This offers plenty of opportunity to grow your brand and increase your sales - when it’s done properly. It’s easy to get it wrong and even easier to lose money as a result.
Data Driven Influencer Marketing
Influencer Marketing is volatile. A money pit or a goldmine, depending on your goals, budget and ability to select an influencer who’s values align that of your brand. Love it, or hate it, when implemented properly, there is absolutely no doubting the power that an influencer can generate. Enter with caution, severe caution. We’ve worked with brands who have smashed it at every collab. We’ve also worked with a few who have got it wrong. It costs more to correct the brand damage after the event. We use hoards of data to get it right first time.
Email Marketing
If you’re doing ANY form of channel marketing and you haven’t set up your automation, not only are you leaving money on the table, you are also setting fire to it and watching it burn. Painful.
Automated email campaigns are critical for all businesses, but if you’re a small to medium business, one of the leanest techniques that you can adopt, is implementing a successful automated email campaign. We have hundreds of automated “recipes” that can rapidly regain lost revenue. Automated emails is one area that you really do not want to be overlooking.
Digital Marketing Strategy
People struggle with strategy. It’s possibly one of the most over-used, but incorrectly used, words in Digital Marketing. Typically when people refer to “Strategy”, they generally mean Tactics.
Your strategy is how you pull all of your tactics together to reach your overall objective.
Working closely with you to understand your goals and objectives, our Digital Marketing Strategists create an end-to-end plan of action. Performance is monitored against a set of previously agreed KPIs on a Weekly or Monthly basis.
Digital Content Strategy
Our Digital Content Calendars identify hot topics of conversation and of the moment discussions, allowing you to align your message with the topics that truly resonate with your most valuable customers, in their language, at precisely the right time.
Using Social Listening tools and advanced Keyword Research intelligence, our Digital Content Strategists build bespoke Digital Content Plans specific for your brand and to your audience.
Branding For Retail
Does your brand have a soul? What is your purpose? What is your vision? Your mission? Is this consistent? Do your employee’s share this vision? And, if asked, would your customer’s know what your purpose is?
In a competitive retail landscape, our team of Branding experts can help you to distinguish your brand in an over-saturated market. Discover how we can create an engaging brand narrative and customer experience. Leading to a community of loyal clients and an increase in customer lifetime value.
Are you ready to drive more revenue?
We should talk about working together if you have:
An annual marketing budget of at least £18k.
Willing to commit a minimum of 3 month blocks towards supporting your Digital Marketing Project. There is a teeny bit of work required on your end: we always get the best possible results when we partner with our brands as opposed to working in silo.
Time to complete our compatibility questionnaire.
Followed by a 20 minute video call to discuss your answers and determine whether we’re a compatible match!
We Hero Award Winning Processes.
After on-boarding with us, you will …
Meet The Team.
Get to meet The Bloom team. We’ll explain what we do and what we don’t do. We’ll discuss how we challenge so many of the beliefs, practices and metrics that many other Digital Marketing Agencies take for granted.
Meet Your Customer.
Develop Customers Persona’s that go way beyond basic demographics.
Gain Instant Access To Your
Retail
Reporting Suite.
Gain access to our Daily, Weekly and Monthly Reporting Suite. Built specifically for your business, you can see how you are performing at a glance. Transparency is critical to your success, our reporting suite ensures that you have full access to all of your most important results.
Understand Your Business
Better Than Ever Before.
Understand your better than ever before. We Audit, Analyse and Evaluate your data and the digital channels that you are currently making use of. We’ll determine which of these channels are right for your business (hint: it’s very likely that a blended approach to all channels will be best).
Foster Co-Ownership.
Develop strong working relationships between our teams, gaining alignment and co-ownership. Digital Marketing Agencies who try to do it alone fail.
Expose Your Brand to Valuable New Audiences.
Get your audience in front of your most valuable customers. We will plan the right multi-threaded, multi-channel, multi-touch campaigns designed to cut through the noise, putting your brand in front of your most valuable customers.
Commitment Issues?
Don’t worry, we totally get it.
The reason that we ask you to commit to a 3 month minimum is to ensure that we have the best possible team in place to deliver the most awe-inspiring Digital Marketing experience that your customer’s could ever imagine (no, really! We have the best team).
Just like you, we are responsible employers and we’re committed to being one of the greatest agencies that our awesome Digital Marketers could choose to work for. By securing a 3 month minimum with our clients, we can continue to recruit the most inspiring minds in digital and, better still, keep them happy!
…. How About a Digital Audit?
If committing to a three month minimum contract feels really overwhelming, but you’re determined to understand the root causes of the problems that you’re currently facing, we can start with an audit.
A digital marketing audit can really help us to uncover exactly what areas are holding you back from making more money. It could be traffic, conversion rate, average order value, product placement etc … a digital audit can help us to discover why your competitors are thriving, but you aren’t.
Digital Marketing Audits start from £1,495 and include suggestions on how you can improve your online performance.
Discovering the root of what is stopping you from generating greater sales, gives you the power to do something about fixing it. We include suggestions on how you can improve performance based on the outcome of your Digital Marketing Audit. You can then choose whether to handle it internally or work with our team of digital marketing consultants and digital channel specialists to supercharge your performance and get ahead of your competitors.
Driving more revenue to your online retail business is not difficult, and it isn't expensive, you just have to find the right formula - we know the formula
We can help you save time, save money and get ahead of your competitors. The result isn’t just more money, it’s also a better night’s sleep - and who doesn’t need one of those?
