FACEBOOK ADS
Facebook Business Management
For many businesses, Facebook Marketing is no longer an option, it’s a necessity. It’s one of the very few tools that can generate brand awareness and direct sales.
With 2 BILLION daily active users, Facebook is by far the largest social network and, when managed correctly, it can be one of the most accessible and most cost effective ways to expose your brand to the customers that you want.
I’ve lost count of the number of businesses that we’ve spoken to who have dismissed Facebook as a potential avenue for growth, because they can’t hit Return on Ad Spend or Cost Per Acquisition targets. There are a number of reasons why this could be happening, but one reason may be that your competitors are using professionals to run their campaigns. As a result, their ads will no doubt be crushing your attempts. Our team of Facebook Advertising experts can help you to turn this around, and, because of the nature of Facebook, the turnaround time is generally pretty quick.
If you’re new to Facebook Advertising and would like to discuss whether it is right for you, you can contact us here or give us a call.
We can customise Facebook Business Management packages to suit your needs, we can be flexible with our management costs. Find out how we can use Facebook Ads to help grow your business.
Facebook Lead Generation
Provide value, generate great leads!
What is Lead Generation?
Lead generation should be a smooth, simple transaction designed to encourage customers to share their data in exchange for a service, offer or information that is of value to them. Before the introduction of Facebook Lead Ads in 2015, generating leads often required customers to click on several links before finally reaching the relevant landing page. These steps added friction to the journey, leading to a high drop off rate.
The introduction of Facebook Leads eliminated this entire process. Making leads a lot easier to acquire.
One of the most valuable aspects of Facebook Lead Ads is the ability to qualify the leads. Adding friction to the journey may seem counter intuitive, but if you’re only interested in reaching out to a specific type of customer, asking questions in your lead ads can eliminate any customers who may not fit your criteria.
Find out how you can increase your business leads.
What Format Can Lead Ads Take?
Lead ads can be used to generate all different types of leads, including Quotes, Demo’s Requests, Newsletter Subscriptions and Event Registrations to name just a few.
Whether you’re looking for quick follow up leads or higher quality leads, our team of Facebook Advertising experts can generate exactly what you’re looking for by concentrating their efforts based on your goals.
Just like regular ads, it’s important that Lead Generation ads stand out against the noise. Demonstrating how your ad can provide value is critical. When we’re asking potential customers to share their information, it is important to assure them that their data will be in safe hands and that you are going to provide something of value to them.
Lead Gen ads should build intent and drive your audience to take action, whether that’s in the early stages of their customer-cycle or right at the end. Our experts develop ads to help you reach the right customer at the right time. They tailor each stage of the customer journey based on results and measure the success of each ad in order to optimise and improve on account performance.
Learn how we customise your ad format to reach your goals and objectives.
Keep Facebook Lead Generation Ads Simple
We discussed the correct use of adding friction above, but remember, it’s important to keep Lead Gen ads simple. Overwhelming the customer or asking too many questions at the wrong stage in their journey could result in a lost lead. We’ll use our experience to craft questions aligned to your brand, encouraging your audience to take action, timed specifically to where they are in their journey.
Communicating your brand effectively will be the difference between a generated lead and a lost lead. Cramming your brand ethos into a succinct lead generation ad is not always easy. Leave the hard work to us, we have tons of experience in effective Brand Communication.
Are you ready to grow your business? Find out how we can maximise any budget.
What Industries Benefit Most From Facebook Lead Generation Ads?
Facebook has implemented custom lead ads with Automotive, Education, Business-to-Business and Consumer Packaged Goods (CPG) in mind, so if you operate within any of these industries you are even better placed to benefit from Facebook Lead Generation. Do you work in any of these industries? We can help grow your business through Lead Generation Ads.
Combining Facebook Lead Ads with Facebook Messenger Ads
In an experiment run by Hubspot, Marketing Experts Elissa Hudson and Justin Lee ran Facebook Lead Ads alongside Facebook Messenger Ads, with impressive results. They drove a 477% reduction in their Cost Per Lead. We tested this with a Cosmetic Clinic and also saw impressive results. Find out how we can synchronise your Facebook Lead and Messenger Ads to increase leads and reduce costs.
Facebook Messenger
What are Facebook Messenger Ads?
Facebook Messenger Ads allow your customers to initiate a text conversation with your business quickly and easily, through Facebook Messenger.
It is reported that two billion business to consumer messages are exchanged via Facebook Messenger, each month. If you’re ready to communicate through FB Messenger, but your competitors aren’t, this is going to put you at a major advantage. Have you already sparked up conversations with your consumers? 53% of people are willing to buy from a company who they have directly messaged on Facebook Messenger. Facebook Messenger Ads can accelerate your customer through the Customer Lifecycle; make conversation part of your Marketing Strategy. Get Started with Facebook Messenger.
How can Facebook Messenger Help Your Business?
Personalising your customer experience is more important than ever. Facebook Messenger Ads allow you to speed up interactions and start conversations in ways that we have never been able to before.
Facebook continues to be the platform of choice. This poses a huge opportunity to you as a business, but it also offers an opportunity to your competitors. Differentiating your communication plan is one of the very few ways that you can cut through the noise!
Facebook Messenger Ads gives us the opportunity to reach existing and potential customers instantly. Using specific tactics, we can Reach the Right People, Capture their Attention, Start Conversations and Retarget your Customers. Ready to advertise with Messenger? Chat to us.
What Are Your Objectives?
If you’re looking to generate leads, increase transactions, answer questions or offer support, Facebook Messenger Ads can help you to achieve your goals, moving your customer through the purchase journey efficiently. Discover how we can help you achieve your business goals through Facebook Messenger.
Facebook Dynamic Product Ads
Possibly one of the most lucrative of Facebook’s Ad formats, but by far the most difficult to set up. If you’re an e-commerce retailer, you can’t afford not to have this.
What are Facebook Dynamic Product Ads?
Dynamic ads automatically promote your inventory to anyone who has visited your site or app.
I use the word “automatically” very loosely. We need to set up a product feed, a Facebook pixel or Facebook SDK and a Facebook Ad before anything automatic happens.
Following the implementation of all of the above, we can target existing customers, or broadly target similar audiences, to reach people who may not have visited your website or app before, but might be interested.
Learn how we can reach new, highly relevant audiences
Facebook Re-targeting
Would you like to reach more shoppers? Complete sales from customers who have abandoned their baskets? Find new shoppers who have shown an interest in your brand, but not yet visited your website? Show your ads to people, anywhere in the world? Scale your ad creative without configuring each individual ad?
These customers are your warmest leads. They’re red hot, spicy, flaming customers. You need to accelerate them through your checkout as quickly as you can before your competitor starts warming them up!
Facebook Re-targeting helps you to nurture these customers with the implementation of a Facebook Pixel or Facebook SDK (App).
Once the Facebook Pixel or SDK has been implemented (unsure how to implement your Facebook pixel? We can help) we can promote your products in the following ways:
Facebook Re-targeting: Viewed or added to cart but not purchased
There are plenty of reasons why customers may have viewed or added items to their cart, but not purchased. It isn’t always because they didn’t want to purchase. I’m a Mum of two, I make hundreds of cups of tea in a day but I don’t drink 99% of them. This isn’t out of choice. It’s usually because I’m distracted. If someone reminded me to drink my tea, I’d probably drink more and make less! My point … customers need reminding to come back and make a purchase. Promote products from your catalogue to people who have viewed or added your products to their basket. This can either be manually selected product or dynamic product based on their browsing behaviour.
Facebook Re-targeting: Added to cart but not purchased
Customers don’t come hotter than these guys, but they can be a stubborn bunch. They have one job: make a purchase! We have tactics that can move them over the line.
Facebook Re-targeting: Upsell products
Along with cross-selling, upselling is one of the most effective ways to improve your profit margins.
Facebook Re-targeting: Cross-sell products
Display products from your catalogue that relate to a customer’s browsing behaviour or their most recent purchase.
Facebook Re-targeting: Custom combination
This is one of my favourite re-targeting options, however, it requires a really robust testing model or a very detailed understanding of your customer.
For example, if you know that your customer purchases your product once every 15 days, you can target people who have purchased from you before, have products in their basket, but haven’t purchased in the last 15 days. However, in order to determine your businesses “15 days” you need to have a solid understanding of your business. We can help you with this.
Learn how we can help you retain and maximise your customer database.
Facebook Boosted Posts
If you want your Organic Facebook post to reach more of your audience, you’ll need to boost it with some cold hard cash.
Boosting your organic posts play a pivotal role in your Facebook Marketing Strategy, it’s not as simple as pressing the boost button, the content that you share must be really aligned with your overall strategy.
Discover how to align your organic and paid social marketing strategy
Facebook Audience Targeting
The Marketing Holy Grail … Targeting “The Right Person, At the Right Time, In the Right Place”. And guess what … Facebook have it nailed. Of course they do.
Facebook Custom Audiences
Using sources such as Email Addresses, Website or App Traffic or Facebook Engagement, we can create Custom Audience segments to target customers who are already familiar with your brand.
Facebook Look-A-Like Audiences
When you’re ready to grow, we can help you find customers similar to the ones you cherish the most. We’ll help you to identify your revenue driving customers and, using Facebook, we’ll help you to discover more customers with similar profiles. I challenge you to find a more efficient type of customer! This approach requires a minimum data sample. If you’re ready to explore Look-A-Like Audiences we can discuss requirements in more detail, here
For a broader reach, we can select a source audience and identify common qualities from the people in this audience (demographic info or interests). From here, we can deliver ads to an audience with similar (or “Look-a-Like”) commonalities.
Facebook Business Management - How We Work
Ad Copy
How you speak to your customer depends entirely on where your customer is in their user journey. From your tone of voice to the type of language that you use, it’s important that every word is considered and finely tuned. Our team of copywriters are highly skilled in ensuring that your ad copy is always on point.
Imagery
Image selection is critical. Cutting through the noise against a backdrop of competitors, other brands, friends and family is hard and it’s getting harder. Image selection has to be right and based on data, not just personal opinion. We use Sales data and Click Through Rate analysis to select the product and imagery that is likely to drive you the best possible results. Imagery is everything.
Ad Testing & Optimisations
It goes without saying that Ad Testing and Optimisation comes part and parcel of an actively managed Facebook Ad Account. We’ll share our hypothesis and plans for testing and optimisations on a regular basis.
Pixel Installation
Leave the tech stuff to us, we’ll implement your Facebook Pixel (for those who haven’t already done so) and we’ll run tests to ensure all tracking is firing correctly.
Budget
Budgets are our area of expertise, we have an impressive in-house budget management suite accessible by your whole team through Google Sheets. Updated hourly, you can see how your activity is performing against daily / weekly / monthly or annual goals. During the on-boarding process, we will discuss budgets and targets and use this when making optimisation decisions.
Campaign Set Up
Leave the campaign set up to us, based on your goals and targets, our team of highly skilled Facebook Ad experts will manage your account from start to finish.
Reporting
Just like Budgets, our reporting suite was built in-house by our Founder and CEO. Results are updated hourly, with data driven by both Google Analytics and Facebook Ads Manager, so you can access your results whenever, wherever you choose. Written report analysis will be delivered by your Account Manager. How regularly you receive this update is up to you, dependent on the needs of your business.
CRM Integration
Connecting your CRM Platform with Facebook has many benefits. For those running Facebook Lead Campaigns, connecting your CRM Platform will ensure that all leads are followed up and correctly managed. Beyond this, depending on your platform, we can also use this data to fuel re-targeting and look-a-like campaigns.