Paid Social Media
Nobody is better qualified when it comes to responding to your customers needs, than you are. You are quick and you are accurate. You also know what organic content they’re looking for, as well as the tone of voice that they’re familiar with. What you might need a little help on is understanding the data, and how you can use this to acquire new customers of personalise existing customer experiences. Both strategies are crucial to your social media success. To help with this, we offer social media training. It can be with us, or we can come to you!
Data Driven
As consumers, we share a lot of data with Social Media channels. As a result, Social Media can unlock a wealth of customer data, and unless you’re tuning in to this data on a daily basis, you’re missing out on sales.
Platforms
Facebook Ads
Snapchat Ads
Instagram Ads
TikTok Ads
Remarketing
Our technology dips into this data in real time, so we are able to target your customer by the second. If a customer adds product into their basket and abandons their cart, or exits before making a purchase we can get your brand back on their radar instantly during their social browsing activity. This is just one of the ways in which we can target your consumer through social media remarketing.
Increase Lifetime Value of Existing Customers
Typically, your existing customers will drive higher conversion rates and higher average order values. Driving loyalty in an overcrowded market is tough but we have a winning formula to help you do just that! By plugging in your email database we can target your existing customers, encouraging them to engage with your brand and make the all-important purchase!
Look-a-Like Marketing
If you know who your most profitable customer is, then we can find you plenty more of those customers through the power of social media!
There are plenty of customers out there, they just haven’t found you yet. Consumers are spending a lot of time on social media, and they’re receptive to brands and advertising now, more so than ever before.
Our team of social media guru’s know how to turn social media data in to profit, and they can work with you to build all of the above, and more, into a full campaign plan. As part of the campaign, we test, optimise, evaluate and analyse the data to deliver high, measurable results.
Your customers spend a lot of time on social media, and they’re receptive to brands and advertising now, more so than ever before.
Ad Creation
Whilst consumers are receptive to brands on social media, their mindset changes when they’re scrolling through their newsfeeds; their head isn’t in the same space as it was when they were browsing your website. We know this, so we tailor our ad creative accordingly.
We also tailor our creative depending on your desired outcome, so whether you’re looking to boost your brand recognition with a bold images and powerful video content, product carousels to spark interest or emotive copy to persuade a click-thru, we can create the ads that drive the sales.
Conversion Tracking
Conversion tracking is what helps us to truly understand the impact of your social media campaigns; which social media channel is driving the most value for money, but also what campaigns are the most successful. Often Social Media is a testing tool, to understand your customers likes and dislikes, and it’s the conversion tracking that helps us to do just that!
We place pixels on your website to monitor and track lots of KPIs, but specifically view-through, click-through, transactions & revenue. Tracking this activity helps us to attribute results to specific social channels, allowing us to spend budget wisely, where we’re most likely to see a stronger return.